City Football Group associates with Blue United eFC

The current Asian champions in FIFA esports will wear the new sky blue official jerseys which would feature CFG's logo

The administering company of popular football clubs like Manchester City and Mumbai City FC, the City Football Group (CFG) has partnered with the Blue United Corporation to associate with the FIFA esports team, Blue United eFC.

Through this collaboration, the gamers of the Blue United eFC will be ‘powered by CFG’ as they compete in the FIFA 22 Global Series. The current Asian champions in FIFA esports will wear the new sky blue official jerseys which would feature CFG’s logo and would also participate in numerous fan events of CFG and affiliate firms. The team would also assist in creating joint bespoke esports and gaming content and in addition to that will also perform on behalf of Yokohama F. Marinos in the Japanese eJLeague.

Takehiko Nakamura, the President and CEO of Blue United put forth his comments on this grand partnership and said, “I am delighted to collaborate with City Football Group, one of the most successful football business entities in the world, which owns notable football clubs such as Manchester City. Our objective lately has been to build our own properties so we can accomplish our vision to contribute to the development of Japanese sports businesses and to the globalization of the sports industry to make it one of the top sectors in the world.”

He further added, “We are proud that our professional esports team, Blue United eFC, which was founded 4 years ago as part of this initiative and climbed to become one of the top teams in Asia, has been recognized. With this collaboration, I am hopeful that we will take another significant step in the right direction. Our company and our team will continue to strive to meet expectations, and we appreciate the continued support.”

Blue United eFC is an esports franchise managed by the Blue United Corporation. The team has qualified three out of four times in FIFAe World Cups and became champions of the FIFAe Club World Cup 2021 in the East-Asia Zone. They are one of the top five teams globally with highly ranked professional gamers in the crew.

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