The global networking leader, Cisco has secured a major partnership with the Los Angeles 2028 Olympic and Paralympic Games (LA28) and Team USA.
This deal has designated the technology company as the official network equipment provider for the prestigious sporting event.
The networking leader will leverage its extensive experience and cutting-edge solutions to ensure robust and secure network connectivity across all venues in the Los Angeles area during the games. This critical infrastructure will be vital for athletes, fans, media, and stakeholders, enabling seamless communication and information access throughout the event.
Cisco’s involvement goes beyond just providing technical expertise. Recognizing the transformative power of the Olympics and Paralympics, the company aims to make a positive impact on the host city and surrounding region.
Francine Katsoudas, Chief People, Policy & Purpose Officer at Cisco, said, “We are thrilled to bring Cisco’s networking technology, powered by AI to the LA28 Olympics and Paralympics. The Games have become a powerful symbol of representation for the world, embodying the principle that everyone deserves an equal opportunity to compete. We can’t wait to use our expertise to securely connect these globally beloved events, leave a lasting positive impact on Los Angeles, and amplify the ideals of organizations like Cisco who seek to foster an inclusive future for all.”
Casey Wasserman, LA28 Chairperson and President, said, “Connectivity is going to be integral as we plan to deliver the Olympic and Paralympic Games all throughout Los Angeles. Cisco’s leadership in the industry and experience will enable us to provide the best and most seamless experience for our athletes, fans, partners and community at large.”
This announcement has reinforced Cisco’s long-standing commitment to the Olympic and Paralympic Movement. The company has served as an official partner for various editions of the Games since 2012, including London, Rio de Janeiro, and Tokyo. The entity’s technological contributions will continue at the upcoming Paris Olympics 2024 as well.
Founded in 1984, Cisco is a pioneer in long-distance computer networking, well-known for its routers, switches, and software solutions. The networking giants’ offerings extend to security, collaboration, data centre management, and even IT and cybersecurity training through the Cisco Networking Academy program. This collaboration adds to Cisco’s impressive portfolio of partnerships in sports and entertainment, including the National Football League (NFL), FIFA Women’s World Cup, Real Madrid, McLaren Racing, and more.
The LA28 promises to be a landmark event, showcasing athletic excellence and fostering international unity. Cisco’s partnership has ensured these games will be connected, secure, and accessible for all participants and audiences. The entity has joined other esteemed partners including the sports and lifestyle brand New Era and workforce development leader Guild.