A leading health and diagnostics company, Cignpost has announced a new partnership with the DP World Tour. Following this new three-year deal, Cignpost has been named as the Tour’s official health diagnostics and screening partner, and founding partner to the European Tour Health and Performance Institute.
In this partnership, the testing services will be offered in tournaments like Challenge Tour and Legends Tour. Previously, Cignpost also extended its relationship in which the brand helped raise safe golf tournaments across the pandemic with mobile, Rapid PCR, and antigen testing services that became sector-leading and then were accepted by a diverse variety of other sporting, media, and television enterprises.
Furthermore, Cignpost and the DP World Tour will provide wider diagnostics and screening services, such as skin screening, heart health evaluations, and performance blood tests, to players, caddies, and a variety of other vital team members, such as the DP World Tour’s partners, sponsors, and suppliers.
As the founding member of the European Tour Health and Performance Institute, both the firms will collaborate on research programs to enhance fitness and strength along with health in professional golf and other prestigious sports.
The collaborative effort emphasises Cignpost’s switchover to providing a full range of clinical testing, and it comes on the heels of new research endorsed recently by the company, which revealed that 70% of the UK population is willing to undergo tests to support their wellbeing. Cignpost plans to expand its services, offering structured and comprehensive health screenings to elite athletes as well as several businesses in a variety of industries.
Steve Chilton, Deputy Managing Director, Cignpost, said, “It is a great privilege for Cignpost to strengthen our partnership with the iconic DP World Tour. The last couple of years have placed a long-overdue focus on the population’s health and wellbeing. According to our research, a significant majority of the population (over 80% in a recent survey) have changed their habits with their health upmost in mind.
“What is more, 7 in 10 people across the UK are now more willing to take diagnostic tests. There is also a wider societal shift toward greater use of comprehensive diagnostic services to improve overall health outcomes, especially among elite athletes. Through this partnership, Cignpost, in addition to providing COVID secure environments, will bring its acclaimed business-to-business testing solutions including blood pressure, cholesterol, glucose, ferratin, vitamin D, and other checks to ensure participants and staff at the DP World Tour events stay healthy.”
Max Hamilton, Commercial and Consumer Director of the European Tour group, said, “Our two organisations have worked closely for some time now to boost the health and wellness of our players. As the global pandemic hit, that collaboration reached new heights and Cignpost’s expertise and technologies were vital in our sector-leading pandemic response – so we’re especially pleased to take our collaboration to the next level by welcoming them into our partnership community. Professional golf, and the DP World Tour in particular, provides a uniquely demanding proving ground for Cignpost’s technologies. Together, we look forward to developing new products and services and to using the Tour’s reach to showcase their brand on a global scale.”
Dr Andrew Murray, Chief Medical and Scientific Officer, European Tour group, commented, “DP World Tour members are world class athletes who put their bodies under tremendous strain during a season. The modern golf swing is a dynamic and explosive movement, and our players have to contend with a busy travel schedule with tournaments in 25 different countries. We also have many DP World Tour staff who work with great dedication to stage our events. We therefore take a truly holistic approach to health and fitness. With Cignpost, we will have the testing and data capabilities we need to make sure our players and staff can perform at their best.
“More widely, as a General Practitioner, I am amazed that people get their teeth and eyes checked yearly, but do not get regular checks on their health, metabolic and skin health. We hope this partnership will develop services that help our golfers, but also the general population.”