The British watchmaker, Christopher Ward has solidified its partnership with Everton Football Club, becoming a cornerstone of the club’s highly anticipated new stadium.
The strategic alliance has marked a significant milestone for both entities, promising to elevate the fan experience and enhance the club’s brand presence.
As a founding partner, Christopher Ward will play a pivotal role in shaping the stadium’s atmosphere. The brand’s “Dock on 1” concept will create a vibrant social hub featuring bars, restaurants, and a dedicated showroom showcasing its exquisite timepieces. Christopher Ward’s creative input will also be instrumental in defining the overall aesthetic of the Dock on 1 area, ensuring a cohesive and visually appealing environment for fans.
Richard Kenyon, Everton’s Chief Commercial and Communications Officer, expressed his enthusiasm for the partnership, stating, “This is an exciting deal for Everton as we look forward to our move to our new stadium.
“This is the third Founding Partner we have announced this summer and represents an innovative collaboration which will provide a range of benefits not only to Christopher Ward and the Club but directly to our supporters in some of the premium spaces in our new home.
“The development of Christopher Ward’s Northern Hub within the venue is unique and demonstrates how Everton Stadium can be used by our partners to support their brand and commercial growth ambitions. We’ve been on such a fantastic journey with Mike France and his colleagues over recent years and I’d like to thank him and my team, particularly Mark Rollings our Partnership Director, for developing such an innovative concept.”
Mike France, CEO and Co-Founder, Christopher Ward, added, “Becoming a Founding Partner of Everton Stadium represents a new high-water mark for the Christopher Ward brand, especially as the result of our partnership will be a unique, world-first experience for fans of both Everton and Christopher Ward.
“I’m not aware of a more exciting, innovative project that combines the worlds of premium watchmaking and elite sport. I can’t wait to invite our first guests in less than a year.”
Christopher Ward’s expansion into becoming a founding partner of Everton Stadium sees the entity extend its partnership with the Blues beyond the 10-year mark during the agreement.
The brand joins Castore and Aramark as founding partners for the new stadium.
The founding partner status has further strengthened the ties between Christopher Ward and Everton, which began in 2022 when the UK’s first online-only watch brand took up the position of Everton’s official timing partner. Christopher Ward has since further expanded its successful relationship by supporting Everton Women, Everton in the Community, and becoming an official sleeve partner for Everton’s final season at Goodison Park.
As Everton’s new stadium nears completion, Christopher Ward’s involvement as a founding partner further solidifies the club’s position as a global football powerhouse. The partnership promises to be a highlight of the stadium experience, offering fans a glimpse into the world of luxury timekeeping while fostering a sense of community and belonging.