In a transformative move that underscores their global ambitions, Fenerbahçe SK have inked a landmark sponsorship agreement with the international yoghurt giant, Chobani, marking one of the most significant brand partnerships in Turkish football history.
The multi-faceted deal includes stadium naming rights and UEFA competition shirt sponsorship, positioning Chobani as a central partner in Fenerbahçe’s commercial and sporting future.
Beginning with the 2025–26 season, Fenerbahçe’s historic home—Şükrü Saracoğlu Stadium—will officially become the Chobani Stadium – Fenerbahçe Şükrü Saracoğlu Sports Complex.
The stadium naming rights agreement runs for five years, with an option to extend for another five, at an annual value of €10 million.
Beyond the domestic stage, Chobani will also feature prominently in Fenerbahçe’s European campaigns. The brand becomes the club’s official shirt sponsor for UEFA competitions, including the Champions League, Europa League, and Conference League.
This portion of the deal is valued at €4 million per season, covering two years with a potential three-year extension. Performance-based bonuses tied to Fenerbahçe’s progress in European tournaments are also included.
With a guaranteed annual income of €14 million, the partnership delivers a major financial uplift for Fenerbahçe—supporting the club’s broader strategy of sustainable growth and international expansion. Over the full term, the agreement is projected to exceed €120 million, placing it among the elite sponsorship packages in European football.
For Fenerbahçe, this collaboration reflects more than just commercial value. It signals a new chapter shaped by global reach, cultural resonance, and competitive ambition. For Chobani, a brand with Turkish-American roots, the deal represents a symbolic return home—merging its international identity with one of Turkey’s most storied football clubs.
As Fenerbahçe readies itself for another high-stakes season, the Chobani partnership is set to become a cornerstone of the club’s future—on the pitch and beyond.
