The Premier League (PL) club, Arsenal Football Club and the luxury Scotch whisky brand, Chivas Regal, have announced a multi-year partnership.
The collaboration, effective from the 2024/25 season, has established Chivas Regal as the first-ever official whisky partner of the renowned football club.
The collaboration brings together two iconic brands united by a shared commitment to ambition, community, and excellence.
To enhance the matchday experience for Arsenal fans, Chivas Regal will open a dedicated bar within Dial Square at Emirates Stadium. The bar will offer a selection of classic and innovative Chivas Highballs. Beyond the stadium, the partnership will focus on creating engaging content, providing fans exclusive access to the club and its players, and collaborating on community initiatives.
Commenting on the partnership, Nick Blacknell, Chivas Global Marketing Director, said, “Our partnership with Arsenal goes beyond whisky and football; it’s about unlocking a new layer of football culture for fans, both here in the UK and across the globe – extending the experience of the beautiful game we all love far beyond the pitch.
“The partnership will stay true to our history in culture and community and reinforce our commitment to bringing elevated luxury experiences to fans across the world. We can’t wait to reveal what we have in store over the next few months and look forward to toasting the 2024 Premier League season together at our new Emirates bar on Saturday.”
Juliet Slot, Arsenal’s Chief Commercial Officer, added, “We’re proud to welcome Chivas Regal to our family of partners. It’s a brand renowned for its cultural and community ties, and they share an always-forward mindset that is so important to our club values and ambition. We’re excited to work together to better serve our supporters and bring our communities from around the world closer to our club.”
The collaboration between Chivas Regal and Arsenal is poised to elevate the fan experience while reinforcing the strong brand identities of both partners.
Chivas Regal is a globally recognized luxury Scotch whisky, renowned for its smooth, rich flavour. Crafted with a meticulous blend of aged malt and grain whiskies, Chivas Regal has been a symbol of sophistication for over a century.
Arsenal’s 2023-24 season was a thrilling campaign that saw the club challenge for the English top-flight title until the final day. Although they ultimately secured a UEFA Champions League spot, the Gunners demonstrated their potential as a force to be reckoned with under manager Mikel Arteta.
The club has strengthened its squad during the summer transfer window with the signings of goalkeeper David Raya, and centre-back Riccardo Calafiori. The London club kick off the new Premier League season against Wolverhampton Wanderers FC tomorrow at 7:30 PM IST.