The Chinese Basketball Association (CBA) has inked a new sponsorship agreement with the Saudi Arabian energy company, Aramco. This new deal has been signed for two years in which the brand has been labelled as the official partner of the CBA.
The category falls under the third tier of sponsorship, with the rights-holder sitting beside the five other sponsors at the same level for the 2022 and 2023 seasons.
About this partnership, Aramco mentioned, “We have a long history of encouraging sport, and our sponsorships of international sporting events and organizations reflect our values of excellence, innovation, and community. We firmly believe that our sponsorships have the power to create a lasting, positive impact in the world of sport, which in turn enriches lives and fuels competitive dreams.
“That is true in China, where we have extensive business partnerships and investments spanning refining, chemicals, retail fuels and research and development, which are enabling economic growth in one of the world’s largest economies.”
In recent years, Aramco has greatly expanded its sports sponsorship presence, with deals across the globe in a variety of sports.
The company inked a global sponsorship deal with the International Cricket Council (ICC) that will run until the end of 2023. The company also bagged rights to become the title sponsor of Orange and Purple Caps ahead of the 2022 edition of the Indian Premier League (IPL).
The corporation is a top-tier global sponsor of Formula 1 and along with it, Aramco also expanded its F1 presence in February by acquiring co-title sponsor rights of the Aston Martin F1 team.