The National Basketball Association (NBA) team, Chicago Bulls, has announced a new multi-year partnership with an online trading platform, Plus500. This contract is the firm’s first partnership with an American sports team.
Plus500’s branding will appear on the front of the Bulls’ warmup shooting shirts and jackets under this new deal.
The London-based company has also been appointed as the franchise’s global online trading partner. In this collaborative effort, the deal will encompass community projects, social media content, and events.
Previously, From 2015 to 2022, Plus500 was also the main sponsor of the Spanish LaLiga club, Atletico Madrid. The firm paid roughly €17 million (US$16.7 million) annually before being overtaken by the crypto trading platform, WhaleFin.
David Zruia, Chief Executive, Plus500, said, “We are very excited to become an official global partner of the Chicago Bulls, one of the best-known and successful teams in basketball history. With the recent launch of our new futures trading app for the retail market in the US, TradeSniper, this partnership will help Plus500 drive brand awareness in the US market, as we continue to diversify our global product offering and grow our presence in this significant and exciting market.”
Michael Reinsdorf, President of the Chicago Bulls, commented, “We look forward to beginning our partnership with Plus500 this season. Like the Bulls, Plus500 takes an innovative approach to connecting with communities around the world, making this partnership a natural fit.”