The National Basketball Association (NBA) team, Chicago Bulls, has presented the sports agency company, SPORTFIVE, with their sponsorship sales brief for France.
In this deal, SPORTFIVE will boost the Bulls’ digital and social media appearance ahead of the club’s journey in January 2023 to face the Detroit Pistons as part of the NBA international series.
As per audience research qualified professional GWI, the NBA has 5.5 million enthusiasts in France. Bulls, on the other hand, have 1.4 million fans.
SPORTFIVE officially unveiled a French-language Instagram profile for the Bulls in an effort to expand on that. The organisation will also initiate a solely devoted promotional campaign encompassing digital audience development, partnership opportunities, and onsite activations in the run-up to the match in Paris.
Matt Kobe, Bulls’ Executive Vice President of Revenue and Strategy, said, “The NBA Paris 2023 Game created a tentpole moment for us to build a strategy to support our priority of having long-term and sustained engagement with fans across the globe. The game allows us to bring the excitement of a live event to Paris and with Sportfive’s expert counsel and support, we will build on that momentum to connect fans to the Bulls’ brand and establish partnerships with brands in France to extend our global reach.”
Laurent Moretti, SPORTFIVE’s French Managing Director, commented, “The Chicago Bulls are an iconic global sports team and there is already an established passion for the team in France ahead of their game here in January. By launching the team’s official French language Instagram account, we are creating a unique destination that will be a key touchpoint for fans and for brand partners in France.”
Recently, the team collaborated with the Chicago-based tech giant, Motorola Mobility. In this deal, the firm has been onboarded as the official jersey patch partner by the NBA team