Chennaiyin FC has announced the fantasy sports platform BatBall11 as their associate sponsor for the upcoming season of the Hero Indian Super League.
As per the agreement, BatBall11 will be using various assets and branding opportunities that the club will offer them throughout the season that will help the platform to reach out to Chennaiyin FC’s passionate fan base.
In addition, BatBall11 will also be sporting its logo on the top half of the right sleeve of Chennaiyin FC’s match and training kits in the upcoming ISL season.
Commenting on the partnership, Vita Dani, Chennaiyin FC co-owner, said, “I’m pleased to welcome BatBall11 on board the Chennaiyin FC family. We are pleased to be working together with the team at BatBall11 to create interesting engagement avenues for fans of Chennaiyin FC.”
Darshan P Parmar, Director of BatBall11, said, “We are extremely excited to join hands with Chennaiyin FC for the upcoming ISL season. We at Batball11 are committed to providing our users with an astounding experience, and believe that this association will help us connect with Chennaiyin FC’s passionate and loyal fan base. We look forward to a successful collaboration and wish the team the very best for the season ahead.”
This is the first agreement that the company has signed with a major sports franchise. The platform allows users to engage with sports like football, cricket and kabaddi.
With the agreement in place, Chennaiyin FC added yet another brand to its sponsorship portfolio as it recently signed a partnership with ACKO Insurance making them their associate sponsor. The club also recently extended its partnerships with SSVM Institutions and DafaNews.
The eighth edition of the ISL is all set to kick off in Goa this November. The first match will be contested between ATK Mohun Bagan and Kerala Blasters on the 19th of November.