Indian Super League club, Chennaiyin FC has announced the extension of their partnership with Fitbit for the fourth successive year. Fitbit will act as the official wellness partner for the south Indian football club for the 2021-22 season. The deal arrived at the right time as the new season of the Indian Super League is about to commence.
The club continued its fruitful partnership with the brand to help players keep up-to-date with the physical and mental conditioning.
Stating on the partnership, Mr. Alok Shankar, Country General Manager, Fitbit, said, “Since day one, we have witnessed great synergies between Fitbit and Chennaiyin FC, and with every new season, our partnership has elevated to new heights and been instrumental in showcasing the best of sports talent and connected health and wellness. We look forward to another great year of partnership with one of India’s most loved clubs, CFC, and wish all the best to the team.”
Vita Dani, co-owner, Chennaiyin FC, said, “Fitbit & Chennaiyin FC have now had a long-standing partnership. Our brand values are similar, and the joint objective is to ensure that the club can utilise the wearable technology provided by Fitbit, to help improve the performance of the players and help our coaches with key data. We are glad that Fitbit is associated with us once again and we look forward to a successful season with them.”
Throughout the season, the staff, especially the physios of the team will use Fitbit as part of their overall health routine for the players.
Fitbit is the brand that helps people live healthier lives by giving them important information and data to achieve their fitness goals. It analysis the body and helps the individual maintain it.
Chennaiyin FC players will don the Fitbit Charge 5 during the ISL season across CFC’s online media handles. The association will be additionally enhanced across print, digital content, and on-ground branding. Players will monitor their oxygen levels with the SpO2 sensor and other key measurements like ECG, Heart Rate Variability (HRV), Resting Heart Rate (RHR), rest, pulse following, and that’s only the tip of the iceberg.
The eighth season of the Indian Super League will commence on the 19th of November. Chennaiyin FC will play their first game on 23rd November against Hyderabad FC.