Chennai Superkings (CSK) has reached an agreement with Dailyhunt to make it as their exclusive content partner. This partnership will allow Dailyhunt to give the fans access to original CSK content. As per the new deal, CSK originals will be going live on the Dailyhunt platform until March 31st, 2021.
Chennai Super Kings (CSK) are struggling on the pitch in IPL 2020, but they continue to strengthen off the pitch by bringing in more sponsors. The Yellow Army has one of the biggest fanbases in the country.
The team has already partnered with FanPlay to engage and interact with their fans. This new partnership with Dailyhunt will surely provide fans with all the latest happenings, team photos, and exclusive videos.
KS Viswanathan, CEO of CSK said, “This exciting partnership with Dailyhunt will enable exclusive CSK content reach far and wide. Being a franchise that values its fan base, we want our supporters to be up to date about the team.”
Earlier this month, Dailyhunt also launched their short-video application- Josh. The application focusses on providing short and rich content to people across India. It has also launched a CSK contest on 28th September 2020. Winners of this contest will win authentic CSK merchandise worth ₹1 lakh.
With IPL being played in UAE, franchises are coming up with different innovative ways to keep their fans entertained and motivated. Most of the franchises have tied up with tech-platforms for exclusive content.
Mumbai Indians (MI) has come up with four different ways to engage their Paltan. MI also becomes the first team to interact with fans on Whatsapp.