The current Indian Premier League champions, Chennai Super Kings have signed India’s leading manufacturer of two and three-wheeler tyres, TVS Eurogrip as the principal sponsor. The deal has been signed with the four-time champions for three years (2022-2024).
The partnership will involve a series of initiatives to engage the huge fan base of CSK across the nation. Moreover, the deal will further include TVS Eurogrip having its logo on the front of Chennai Super Kings’ iconic jersey.
According to the statement by P. Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited, “Branding on the jersey and sponsorship will have an immense impact and will provide awareness and recognition for Eurogrip company.”
TVS Srichakra Limited is one of the top firms of the $8.5-billion TVS Group. The company is based in Rudrapur (Uttarakhand) and Madhurai (Tamil Nadu) with a capacity of production of up to over three million tyres a month.
On the development, KS Viswanathan, CEO, Chennai Super Kings Cricket Limited said, “We are delighted to have TVS Eurogrip as our Principal Sponsor and we welcome them to the Super Kings’ family. It’s going to be an exciting phase (the next three years) for us. We believe that this partnership will help us build on the long-lasting relationship with the fans and spread yellove far and wide.”
“It’s going to be an exciting phase (the next three years) for us. We believe that this partnership will help us build on the long-lasting relationship with the fans and spread yellow far and wide.” said K S Viswanathan, CEO, Chennai Super Kings Cricket Ltd.