One of India’s leading esports organizations, Chemin Esports has allotted its communications mandate to an integrated communication consulting organization associated with renowned global brands, Mavcomm Consulting.
The mandate includes the positioning of the key role that Chemin Esports plays in enriching the esports environment of India. The esports organization also helps talented esports athletes to obtain their maximum potential by offering them a platform to develop and upgrade their careers. The assignment will also focus on promoting the levels of esports in India.
Speaking on the mandate, the Founder and Director of Chemin Esports and a passionate player himself, Ishan Verma, said, “Esports is still at a nascent stage in India and the awareness levels of the tremendous potential that the domain offers is low. Our objective is to go beyond the positioning of Chemin esports itself into the evangelization of esports in the country. Our dream is to win medals for India in esports in some of the most challenging global esports tournaments. We have found a strong partner in Mavcomm Consulting who bring a sound knowledge of the esports sector and understood the Chemin esports ethos perfectly.”
Diptanshu Saini, Managing Director at Chemin says, “We intend to educate the audiences in India about the important role that esports can play in offering a whole new career option to not only players but the supporting eco-system right from individuals such as Coaches and Team managers up to streaming organizations and tournament organisers. The awareness campaigns to be planned and managed by Mavcomm Consulting will help in telling the esports story to the right stakeholders.”
Anand Mahesh Talari, Co-Founder and Managing Director, Mavcomm Consulting said, “We are excited to work in this exciting sector with the young and dynamic team of Chemin esports. With the emphasis of the Government of India in growing the esports segment in India and the recent announcements on the AVGC council, we are confident that esports will be one of the leading growth sectors of the country, and Chemin esports will play a crucial role in developing this sector in the country. They have made a significant mark in a short time frame already and we are sure that they are in for substantial growth with their focus across the touchpoints of esports such as building and training different rosters of teams across a variety of games at different platforms, talent incubation, content creation, and community tournaments. Mavcomm Consulting is personally invested in the esports domain and the emerging Web 3.0 and Web 4.0 companies which will potentially change the world.”