Chelsea Women, the Women’s Super League (WSL) unit, have developed a sponsorship agreement with an online marketing company, Constant Contact.
The partnership commences at the upcoming WSL fixture against Arsenal on Sunday, where Constant Contact will be the presenting partner of the game. The side will warm up in newly branded Constant Contact training uniforms before the match, and the logo will also be displayed in the player arrival zone and tunnel where the teams walk out. In addition to this, the pact will also be promoted on social media during the matchday. Constant Contact has also manufactured hundreds of flags for spectators to raise during the game, contributing to an extraordinary atmosphere.
Constant Contact, which is committed to empowering small companies and entrepreneurs through powerful products and solutions, assists its customers in reaching the right people at the right time, allowing them to develop strong connections and achieve powerful results. The agreement establishes new mechanisms to assist Constant Contact’s development in the UK market, as well as clearing the path for new fans to join the Chelsea family.
The partnership will increase awareness for both groups by leveraging Chelsea Women’s international fans and the small business sector in the UK and throughout the world. Constant Contact will also assist, empower, and elevate small businesses by collaborating with Chelsea Women to leverage partnership assets to increase awareness for those businesses through the club and its channels.
Furthermore, Constant Contact’s logo will be prominently displayed on the sleeves of the team and staff’s shirts while they practice and warm up before league and domestic matches. The pact will also see the two companies collaborate to develop appealing advertisements using first-team players.
Aki Mandhar, Chelsea FC Women’s Chief Executive Officer, said, “As we continue on the mission of delivering our strategic growth plan for Chelsea Women, it is with great pride we today welcome Constant Contact to our growing portfolio of women’s-only partners. Their commitment to inclusivity and community-building mirrors our own long-held values, we know how important it is to uplift each other and create opportunities for our communities who support us every day. We look forward to starting this journey together and working in partnership to support each other’s ambitious growth plans.”
Erika Robinson, UK General Manager at Constant Contact, said, “We’re thrilled to partner with Chelsea FC Women, a team that embodies resilience, determination, and success – values that resonate deeply with our mission to empower small businesses. Just as Chelsea Women’s team continues to break barriers and lead the charge in women’s football, Constant Contact is committed to helping entrepreneurs navigate the highs and lows of business. Through our support of Chelsea FC Women, we are furthering our mission to empower individuals and communities that have traditionally faced barriers to success in business and sport.”
