Following a domestic treble-winning and unbeaten season, Chelsea FC Women have announced a partnership with the British jewellery brand, D.LOUISE.
As part of the deal, the brand has become the club’s first official jewellery partner, bringing purposeful, tarnish-free pieces to fans and players alike.
Olivia Jenkins established D.LOUISE in 2021 as a brand of strength and purpose after experiencing personal loss. Following the death of her mother, Deborah Louise, Olivia founded D.LOUISE to provide jewellery that is both beautiful and long-lasting, designed to carry people through life’s most difficult and transformative moments.
D.LOUISE jewellery is everlasting and intended to be worn during work, travel, and exercise, and is made of durable, waterproof materials that are built to last. Beginning with the 2025-26 season, fans will be able to purchase unique co-branded jewellery and attend co-hosted watch parties to support women’s sports this summer.
Players are going to sport D.LOUISE lines upon arrival at next season’s matches at Stamford Bridge, as well as at the Player of the Year Awards.
More than an alliance, the alliance represents a convergence of shared values, with force and meaning defining both D.LOUISE and Chelsea Women on and off the pitch. D.LOUISE’s jewellery will represent both brands’ dedication to purpose and perseverance. D.LOUISE is more than just a jewellery brand; it is inspired by and focused on resilience, emotional strength, and lived experience.
Giulia Mazzia, Commercial Director for Chelsea FC Women, said, “We are thrilled to welcome D.LOUISE to the Chelsea FC Women family. Their story, mission, and the emotion behind their jewellery aligns so naturally with our team’s spirit; winning with pride, always showing up with heart, and – being female-founded – celebrating women. We are excited to create a product that fans can buy as a lasting memory of Chelsea Women.”
Olivia Jenkins, Founder of D.LOUISE, commented, “This partnership means so much to me personally. D.LOUISE was created in memory of my mum, as a way to turn pain into purpose and create something strong, lasting, and full of meaning. To now align with Chelsea FC Women, a team that embodies that same resilience and heart, feels incredibly powerful. We’re not just creating jewellery, we’re telling a story of strength, of showing up, and staying in the game, no matter what life throws at you.”
