The Premier League (PL) powerhouse, Chelsea FC have announced a new partnership with Linglong Tire, a leading global tire manufacturer.
The multi-year agreement has solidified Linglong Tire as the club’s official global tire partner, marking a significant step in both organisations’ international growth.
As part of the partnership, Linglong Tire will provide tires for the Chelsea FC men’s team bus in the UK. The collaboration also includes exclusive content creation, player interactions, and branding opportunities in key markets worldwide.
Commenting on the occasion, Casper Stylsvig, Chelsea FC’s Chief Revenue Officer, said, ‘We are delighted to welcome Linglong Tire as our new official global tyre partner, an ambitious and innovative company who are committed to excellence in manufacturing, service and brand. We look forward to contributing to Linglong’s global growth plans and collaborating with a respected Chinese brand to grow our footprint in China.’
Wang Feng, Chairman and President of Linglong Tire, added, ‘Becoming the official global partner of Chelsea Football Club is an important milestone in Linglong Tire’s internationalization strategy. We cherish this opportunity and will fully utilize this to showcase the brand charm and product strength of Linglong Tire to the world. We look forward to working with Chelsea to deliver passion and excellence to fans and consumers worldwide, jointly writing a new chapter in our brand development.’
Linglong Tire is a leading Chinese tire manufacturer with a global presence. Its products are exported to over 173 countries, serving major automakers worldwide.
The alliance follows a series of recent business deals signed by Chelsea FC, including partnerships with MSC Cruises, Skrill, Ascott, Fever, Predator Energy, BingX, and FICO.
Chelsea’s September fixtures see them face a tough test against some Premier League heavyweights. They kick off the month with an away clash against A.F.C. Bournemouth. Following that, they travel to West Ham for another tricky away fixture. The Blues then return to Stamford Bridge to host Barrow A.F.C. in the Carabao Cup round three. Finally, they conclude the month with a crucial match against Brighton & Hove Albion in the premier league.