The Premier League (PL) powerhouse, Chelsea FC have inked a new regional partnership with the betting brand, Roobet.
With this deal, the brand has been named the team’s official regional betting partner for Latin America and Canada.
The multi-year agreement aims to improve user experience through promotional content and special campaigns, while also increasing the brand’s awareness and reach in 32 important areas.
International and regional betting transactions are becoming increasingly common in the PL, owing mostly to a self-imposed prohibition on front-of-shirt betting deals, which will take effect at the conclusion of the 2025–26 season.
Casper Stylsvig, Chief Revenue Officer at Chelsea FC, said, “We are really pleased to welcome Roobet to the club as our Official Betting Partner and Regional Partner for Latin America and Canada. There is a huge passion for sport and entertainment across the 32 territories for the partnership, which gives the club and Roobet an incredible opportunity to drive significant growth and value through tailored content and exclusive offers for fans and users.”
The brand intends to use the PL team’s popularity in the region to create a ‘broad array’ of digital, social, and logistical assets, as well as to engage new audiences.
Furthermore, match tickets and hospitality will allow Roobet customers to get closer to the team by visiting matches at its Stamford Bridge stadium and seeing training at the Blues’ Cobham training site. As part of the collaboration, first-team players will also collaborate with the brand to develop bespoke content.
Roobet, a Curaçao-licensed cryptocurrency sportsbook and casino, operates in a variety of regions, including the Americas and Oceania. Like other crypto-orientated betting companies, the corporation is particularly interested in Latin American countries, such as freshly founded Brazil.
Anthony Brennan, Co-Founder and Head of Partnerships for Roobet, said, “Roobet is excited to partner with Chelsea FC, and give Chelsea fans the opportunity to win money can’t buy experiences. Bringing the evolution of igaming to the world in partnership with Chelsea will continue to elevate the unique experience that Roobet offers to our players.”