The Premier League outfit, Chelsea FC has penned down an extension of its partnership with the renowned video game developer, Electronics Arts (EA). Following this extension, EA Sports will continue to be the official video gaming partner of Chelsea, and will also continue to hold the license of the Blues.
As per Chelsea’s official press release, the partnership extension was followed by the recent success of EA SPORTS FIFA 22, which was launched earlier this year on October 1. Both the entities have penned down a multi-year extension, however, the exact runtime of the partnership was not mentioned in the press release. Chelsea and EA had first signed their partnership deal back in the 2008/09 season and it has continued to grow over these years.
Speaking on the occasion, Chelsea Chief Executive Guy Laurence, said: “A partnership between the European champions and the number one sports video game franchise in the world is a natural one and has already benefitted us both greatly. At Chelsea, we are excited to see the world-class entertainment that will result both on and off the pitch, through football and gaming, and how it will appeal to the next generation of fans globally, building on the success we have had together over many years.“
Adding to it, David Jackson, VP of Brand, EA SPORTS FIFA, said: “We’re excited to be extending our partnership with Chelsea – one of the most innovative and aspirational football clubs in the world. Our new partnership reaffirms a commitment to deliver the most connected, creative and competitive experiences for Chelsea fans globally. For the last decade we have collaborated on content that blurs the line between the virtual and real in football, and we look forward to future ways we’ll engage with the club’s global audience, as we create the future of football together.“
The partnership renewal points that Chelsea and EA will continue to work together and deliver world-class entertainment for fans in the form of innovative digital and social media initiatives. Adding to it, there would also be exciting experiences at Stamford Bridge throughout the coming season. The extension will also see an added focus on APA and North American rights, which are believed to be key growth markets for both organisations.