The inaugural FIFA Club World Cup 2025 Champions, Chelsea FC have announced a multi-year partnership with the global analytics software company, FICO.
With this deal, the brand has become the club’s regional enterprise analytics partner in the USA. As part of the agreement, the Premier League (PL) side will work with FICO on financial literacy programs to demonstrate how understanding credit and credit ratings can help US people accomplish their financial goals.
Furthermore, Chelsea and FICO will highlight the significance of financial literacy and engage customers in the United States through the ever-expanding power and influence of football.
Dan McEwan, Director of Partnerships for Chelsea FC, said, “We are thrilled to be partnering with FICO in the US. We are proud to work with a company that shares our values in using the power of sport to motivate, educate and inspire people. This partnership will help us inspire even more soccer fans to realise the importance of financial literacy and promote the resources FICO makes available to help supporters understand how to achieve their financial goals.”
Founded in 1956, FICO has been a pioneer in using data science to improve operational decision-making. The FICO Score, which is used by 90% of major US lenders, is the standard for measuring consumer credit risk in the United States and is now available in over 40 countries, promoting better risk management, broader credit access, and greater transparency.
Jenelle Dito, Vice President of Consumer Empowerment Programs and Partnerships at FICO, said, “We’re proud to partner with Chelsea FC to champion financial literacy among soccer fans across the US. Financial well-being is essential to every thriving community, and through this collaboration, we aim to empower fans with the knowledge and tools they need to make confident, informed decisions about their financial health.”
FICO offers a variety of tools and programs to help people and economies through financial literacy. This involve FICO’s Score A Better Future financial and empowerment program, that aims to assist consumers enhance their understanding of their credit and overall financial well-being, and its Score A Better Future Fundamentals program, which supports teens as they learn how to take control of their future finances.
