The Premier League (PL) club, Chelsea FC have inked a sponsorship deal with the global energy drinks company, Predator Energy, a division of the Monster BevCorp.
The multi-year partnership sees the brand become the club’s official energy drink partner and official hydration partner. Following the global agreement, Predator Energy’s logo will be visible during the men’s team training sessions and match days. Along with this, the brand’s products will also be exhibited.
Predator Energy, which is known for its distinctive style and events in sports and lifestyle collaborations, will be able to promote its brand through the club’s website and digital media. The men’s team players will also appear in advertising and on global retail point-of-sale displays.
As part of the deal, co-branded items will also be produced with Predator Energy. Moreover, the unit will use the brand’s great track record of producing first-class fan experiences at Stamford Bridge and throughout the world to celebrate and thank the team’s fantastic supporters.
Chelsea Chief Revenue Officer, Casper Styslvig, said, “We’re really excited to welcome Predator Energy to the club as our new Official Energy Drinks Partner and Official Hydration Partner. As a brand, Predator Energy is hugely committed to football and has a track record of creating exciting and entertaining rewards for its global fans. We’re looking forward to working together in the years to come.”
Rodney Sacks, Chairman and Co-CEO of Monster Energy Company, commented, “We are proud and excited to be announcing our partnership between Predator Energy and Chelsea Football Club. With the club’s truly global and passionate fanbase, we look forward to unlocking great fan experiences for our consumers across the world. Domestically, we also have some big plans for Blues fans.”
The partnership comes after numerous other commercial agreements inked by the West London-based team in recent weeks. The likes of Ascott, Fever, BingX, and FICO are the new brands that the unit signed as sponsors.