The Premier League (PL) side, Chelsea FC have announced a new association with Legora, an AI-powered workspace for law firms and legal professionals.
As part of the multi-year deal, Legora will be the club’s official partner. Additionally, the brand’s logo will be prominently displayed on the sleeves of training uniforms used by the men’s, women’s, and academy teams, putting the platform at the center of the ecosystem that drives elite performance every day.
Legora, established in 2023, is an agentic operating system for legal work that assists attorneys with research, evaluation, and drafting on difficult situations. It is utilised by over 100,000 legal professionals from over 1,200 prominent law firms and in-house legal teams in over 50 countries. Chelsea FC’s legal team is at the vanguard of changing legal and contract administration, including Legora’s technology in its workstreams.
Rob Hamblin, General Counsel for Chelsea FC, said, “We are pleased to welcome Legora as an official partner to the club. Their focus on supporting professionals to perform at their highest level aligns closely with our own ambitions and values. Having Legora present on the training kit of our men’s, women’s and Academy teams is a reflection of our shared commitment to preparation, development and continuous improvement.”
Max Junestrand, CEO and Co-founder of Legora, said, “The best teams do the work that truly makes the difference long before they take to the field. Chelsea FC operates that way, and so do we. That’s what this partnership is about.”
