The Premier League club, Chelsea FC have inked a multi-year sponsorship agreement with the largest sports trading card platform, FansMall.
Following this deal, the Chinese brand is set to become the club’s official trading card & sports collectibles partner in Greater China.
As part of this collaboration, FansMall will produce a line of trading cards with a Chelsea theme for the Greater China market as well as provide Chinese supporters access to rare goods including autographed memorabilia and match-worn clothing.
By appearing on the Chinese New Year episode of the Chelsea Studio Show on February 3, the club’s premier match-day show, FansMall has also increased its exposure to the team’s Chinese supporters.
FansMall, Founder, Sebastian Zhao, said, “FansMall is honoured and delighted to establish a long-term partnership with Chelsea FC, one of the most respected and beloved football clubs in China with a winning culture and a fine tradition of success. As the club’s Official Trading Card & Sports Collectibles Partner in Greater China, FansMall is dedicated to bringing the best trading card collectibles to fans and collectors and we will release an exclusive selection of Chelsea trading card products for this season and the seasons to come.”
Tom Glick, President of Business, Chelsea FC, said, “We are delighted to welcome FansMall as our Official Trading Card & Sports Collectibles Partner in the Greater China region. FansMall is a fantastic addition to our family of partners at Chelsea FC and we look forward to working closely with them and introducing our fans in Greater China to their highly impressive range of exclusive Chelsea-theme cards and collectibles.”
With the help of the team’s regional Asian headquarters in Singapore, Chelsea has established a significant presence in Greater China in recent years. In addition to producing an award-winning studio programme, the club has played preseason games in Beijing, Guangzhou, Hong Kong, and Macau. The team has also interacted directly with its fans on social media sites like Weibo, Douyin, and Kuaishou.
Thanks to these initiatives, Chelsea has 15 million online followers in China, making it the most popular European football team. With an average audience of 16.5 million, the Chelsea Studio Show is the most popular football live stream in China. The Blues are the most popular Premier League team in China on Weibo and Douyin during the 2022–2023 season.
In the English top-flight standings, the Blues have acquired the ninth spot with 30 points.