The Premier League (PL) club, Chelsea FC have inked a sponsorship extension with MSC Cruises, one of the world’s largest and fastest-growing cruise brands.
Since 2019, Chelsea FC and MSC Cruises have formed a strong collaboration, working together on a variety of commercial, marketing, and community activities. This alliance celebrated incredible milestones, including compelling customer acquisition efforts, engaging branded content, and innovative sustainability projects.
The extended multi-year association is expected to boost MSC Cruises’ global profile among Chelsea supporters and football enthusiasts globally. Both entities will continue to conduct industry-leading campaigns, such as the groundbreaking MSC Meadow project, which planted 100 trees at the Cobham training field to promote biodiversity and inspire good community action.
The brand is known not just for its cutting-edge ships and opulent facilities, but also for providing exceptional vacation experiences. MSC Cruises’ portfolio features some of the most innovative and environmentally efficient ships on the seas, ensuring a perfect balance of luxury, entertainment, and sustainability.
Casper Stylsvig, Chief Revenue Officer, Chelsea Football Club, commented, “At Chelsea, we pride ourselves on building long-term, highly effective partnerships rooted in collaboration and innovation. The renewal of our enduring relationship with MSC Cruises is a testament to this approach. We look forward to continuing our close collaboration with our esteemed partners for many years to come.”
Antonio Paradiso, Vice President of international sales and Managing Director of UK and Ireland at MSC Cruises, commented, “I am extremely proud to extend our partnership with Chelsea Football Club. Over the past five years, we have forged a strong bond with the Chelsea team, and our shared vision and values have led to incredible joint initiatives. Supporting both the men’s and women’s teams is particularly important to me, as it reflects our commitment to promoting inclusivity and excellence across all areas. I eagerly anticipate our continued collaboration on exciting new projects in the coming months.”
As Chelsea FC’s official global partner, MSC Cruises will have a strong presence at Stamford Bridge, Kingsmeadow, and Cobham.
The alliance follows a number of other business deals signed by the West London-based team in recent weeks. The unit has signed additional sponsors, including Ascott, Fever, Predator Energy, BingX, and FICO.