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Chelsea FC appoint FPT as principal partner in new expanded deal

FPT will have its logo featured on the sleeves of Chelsea FC's men's, women's, and academy uniforms.

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The inaugural FIFA Club World Cup 2025 Champions, Chelsea FC have expanded their partnership with FPT Corporation (FPT), Vietnam’s most successful technology solutions provider.

With this new deal, the brand has become the club’s principal partner. Furthermore, FPT will also have its logo featured on the sleeves of Chelsea FC’s men’s, women’s, and academy uniforms.

FPT, the market-leading provider of digital technology solutions, and Chelsea initially collaborated earlier this year in a unique and creative partnership to revolutionise the club’s digital capabilities and increase fan interaction, bringing supporters from all over the world closer to the club.

Chelsea and FPT developed a transformation plan that includes digital platforms, customer interaction, business processes, and new technologies through a series of technology seminars held at FPT’s innovation centre in Vietnam.

With a singular emphasis on driving high-performance business transformation, FPT solutions are currently being implemented throughout the club to increase efficiency, expand operations, and raise quality in practically every facet of the club’s activity.

Todd Kline, President of Commercial at Chelsea Football Club, said, “We started our FPT journey with a bold vision to harness their cutting-edge technology and innovative services to accelerate transformation on and off the pitch. We’ve made huge strides together and are excited for the next chapter, one that will see Chelsea’s global platform amplify FPT’s unique capabilities, expertise and spirit from Vietnam to enterprises around the world. AI is transforming industries, and football is no exception. With our global pipeline of young, energetic digital talents, FPT is proud to deliver next-level, AI-first transformation for Chelsea FC, which accelerates innovation, as well as driving performance, fan experience and community impact.”

Pham Minh Tuan, Executive VP, FPT Corporation and FPT Software CEO, said, “This partnership also reflects our enduring commitment to excellence, as a trusted digital partner in the UK’s innovation landscape and for global enterprises alike.”

Mark Scrivens, CEO of FPT in the United Kingdom, said, “We are excited to collaborate with one of the world’s most successful football clubs, engaging FPT talents that stand out globally. Our teams bring a deep-rooted Vietnamese engineering culture that thrives on innovation, agility, as well as a relentless drive to exceed expectations.”

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