The American national bank, Chase has announced their association with the Birmingham 2022 Commonwealth Games as the official banking partner.
In this deal, Chase will be the official partner of Team England, Team Scotland, and Team Wales, as well as the presenting partner of Cycling and Women’s Cricket T20, which will be featured at the Games for the first time.
Following the transformation of 24 primary school libraries in Birmingham as part of its newly introduced Chase Rewarding Futures initiative, the digital bank’s collaboration with the Games will serve as a vital platform for the entity to expand its investment into community-based programmes in the Birmingham and West Midlands area.
Chase hopes to inspire children and young people throughout the UK to reach their full potential by demonstrating the authority of sport and reading in uncovering new skills, boosting confidence, and broadening knowledge through its sponsorship of the Commonwealth Games and Chase Rewarding Futures.
Chase Rewarding Futures was launched in December 2021 with a school library programme that will create or transform 150 primary school libraries across the UK. Chase Rewarding Futures is a UK initiative of Chase Bank that invests in community-focused programmes that have a favourable and measurable effect on people’s lives.
Deborah Keay, Chief Marketing Officer of Chase in the UK, said, “We are delighted to be supporting the Birmingham 2022 Commonwealth Games as Official Banking Partner. The Games represent a huge opportunity to engage, unite, and inspire the UK, providing an opportunity for everyone to celebrate sporting achievements, as well as delivering a lasting legacy for local communities. It is a privilege to be playing a role in bringing the spirit of the Games to communities in Birmingham and the West Midlands, and further building on our Chase Rewarding Futures initiative.”
Ian Reid, CEO at Birmingham 2022, commented, “We are delighted to have Chase on board as they join us as our Official Banking Partner for Birmingham 2022. They are clearly committed to investing in the local community and we look forward to working together to make a positive impact on people’s lives and leave a lasting legacy. We are thrilled to welcome them to the team.”
Katie Sadleir, Chief Executive Officer of the Commonwealth Games Federation, said, “We are proud to welcome Chase as the Official Banking Partner for Birmingham 2022. The Commonwealth Games continues to attract market leaders who are committed to showcasing the very best of Commonwealth Sport, whilst ensuring local communities across the region meaningfully benefit from a spectacular multi-sport event.”