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Charlton Athletic secure partnership extension with ITRM for 2024–25 season

The collaboration between Charlton Athletic and ITRM is more than simply a financial arrangement; it represents a shared commitment to making a positive difference on and off the pitch.

The English football club, Charlton Athletic have announced a partnership extension with a privately owned IT managed services provider, ITRM Ltd.

ITRM, a distinguished managed service provider (MSP), has been a key component of the club’s structure for many years. It covers a wide range of technological services, such as IT support, cyber security, consulting, network cabling, voice and data solutions, and more.

Furthermore, the firm’s exceptionally qualified and devoted staff works tirelessly to strengthen organisations via digital transformation, allowing individuals to achieve growth and operational efficiency.

ITRM, Charlton’s long-term IT partners, performs an important role in assisting both the club and the Charlton Athletic Community Trust, which aligns with the club’s goals of developing local talent and building a community-centric atmosphere. This collaboration is more than simply a financial arrangement; it represents a shared commitment to making a positive difference on and off the pitch.

Charlton Head of Commercial Barry Higson, said, “At Charlton Athletic, we believe that strong partnerships are the backbone of success both on and off the pitch. ITRM is not just a sponsor; they are a vital part of our club’s infrastructure. Their commitment to excellence mirrors our own ambitions, and we are delighted to continue this journey together. The synergy between our organisations has allowed us to push boundaries and achieve great things, both within the club and in the broader community. ITRM’s support is invaluable, and we look forward to seeing how we can build on this partnership in the coming year.”

ITRM, said, “At ITRM, we believe in investing in partnerships that resonate with our core values—technical leadership, integrity, and a focus on creating a connected future. Our collaboration with Charlton Athletic has been a testament to these principles. Through our continued support, we aim to empower the club and the community to reach new heights, ensuring that everyone involved can perform at their maximum potential. We are proud to be part of Charlton Athletic’s journey and are excited to continue this relationship for another successful season.

“Through this partnership, ITRM has consistently demonstrated its dedication to supporting Charlton Athletic Football Club and the wider football community. As we look forward to the new season, we are excited about the possibilities that lie ahead and the continued success of our partnership.”

The Addicks dominantly started their season, as they won three games in a row, accumulating nine points already. The squad will next face Reading FC on August 31, 2024.

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