Charlton Athletic FC have announced a new agreement with TodayTix, the premier experience curator for live event fans and culturally curious audiences worldwide.
As part of the deal, the brand has been named as the club’s new official experience partner. The TodayTix logo will appear on the back of the men’s and women’s first team shirts throughout the two-year arrangement. TodayTix will acquire digital rights throughout the club’s online and in-stadium channels, increasing their visibility and interaction with supporters. As part of the collaboration, the club and TodayTix will collaborate to deliver special experiences for Charlton supporters.
The agreement comes at an exciting moment for the club, with the men’s first team obtaining promotion to the Sky Bet Championship in 2025 and the women’s first team gaining promotion to the Barclays WSL in May, as well as rising attendance levels for both teams.
CEO and Co‑Founder of TodayTix Group Brian Fenty, said, “Partnering with Charlton Athletic is a significant moment for TodayTix – it marks our commitment to bringing live events to new audiences, and we couldn’t have found a better club to do it with. Charlton’s ambition, community roots, and genuine connection to their fans mirror exactly what we stand for, and we’re excited to grow together.”
Charlton’s Commercial Director, Alice Olney, said, “We’re very proud to partner with TodayTix, an internationally recognised brand, as we continue to grow the club’s profile. This agreement forms part of our long‑term commercial strategy, aligning us with a brand that reflects what we stand for and giving us the opportunity to reach and engage potential new supporters in the UK and around the world. TodayTix have some exciting plans for the partnership and a real enthusiasm to get started, so we’re looking forward to working closely with them.”
Charlton fans will get a first glimpse at the 2026/27 home shirt on July 2, via the club’s website and social media accounts. The men’s first team will wear the new shirt for the first time the following day against Dartford at Princes Park, starting their pre-season campaign.
TodayTix collaborates with thousands of venues worldwide to provide millions of consumers with easy discovery and personalised access to live events. Its recognised app has popular access programs like Rush and Lottery, which enable fans get affordable live entertainment. TodayTix is more than just a ticketing app; it’s the world’s most popular live entertainment discovery tool, making it easy for everyone to find their seat.
