The English football club, Charlton Athletic have announced a partnership with Blaser Mills Law (BML), a leading full-service law firm.
With this deal, BML becomes the club’s official legal partner, kicking off a cooperation that delivers knowledge and shared values to the Charlton family.
This new collaboration will see BML provide crucial economic support to the Addicks, with the possibility of expanding its services to players for personal legal requirements. Furthermore, Blaser Mills Law will also serve as match ball sponsor for numerous home games this season, boosting its involvement in the club and community.
Blaser Mills Law is regarded as one of the country’s leading sports legal firms, representing some of the industry’s most prominent figures. Its customer roster includes clubs, teams, professional athletes, agents, companies, and regulatory bodies, demonstrating the brand’s reputation and skill in the sector.
Hiren Gandhi, Partner at Blaser Mills Law, commented, “We are delighted to work with Charlton Athletic this season and contribute to the success of the club both on and off the pitch. Charlton’s recognition as Community Club of the Year for 2024 aligns perfectly with our mission to operate as a responsible business and make a positive impact on the local community.”
Barry Higson, Head of Commercial at Charlton Athletic, said, “We are incredibly pleased to welcome Blaser Mills Law to the Charlton family. Their expertise in sports law and their commitment to supporting both the club and the community make them a perfect fit for us. This partnership is not just about legal support; it’s about aligning with an organisation that shares our values and vision for the future. As we continue to build strong commercial partnerships, we are proud to add Blaser Mills Law to our growing list of partners, including Pukka Pies, Drury Tea and Coffee Company, Element Passive Fire Protection, PiLON, and NordVPN – all of whom have joined us in August.
“We invite other organisations to explore partnership opportunities with Charlton Athletic by contacting our commercial team at sales@cafc.co.uk.”
Recently, the Robins also developed a partnership extension with a privately owned IT-managed services provider, ITRM.
The club has enjoyed an excellent start to the season, winning three out of three games, and collecting nine points. The Valiants will next take on Reading FC on August 31, 2024.