CeraVe, the number one dermatologist-recommended skincare brand in the United States, has officially become the National Basketball Association’s (NBA) official skincare partner under a multiyear agreement.
The partnership will bring CeraVe’s skincare and haircare products to NBA events, digital platforms, and retail locations nationwide, creating a unique intersection of sports, wellness, and self-care.
As part of the collaboration, CeraVe will engage fans through season-long campaigns, on-site activations at marquee events such as the Emirates NBA Cup, NBA All-Star Weekend, and NBA Summer League, and strategic product integrations in retail spaces. The brand will also leverage digital storytelling and social media content to connect with the NBA’s diverse, global audience.
Speaking on the occasion, Esther Garcia, CeraVe US General Manager, said, “At CeraVe, we are absolutely thrilled to join forces with the NBA because, like them, we believe in championing performance and well-being. Our core mission is to make effective, dermatologist-developed care accessible to everyone. Our partnership with the NBA is an exciting opportunity to reach a truly unparalleled audience – one that’s passionate, engaged, incredibly diverse, and one that truly values performance, especially when it comes to their skin barrier, head to toe. Beyond the products, our commitment is to ignite a vital conversation about skin and scalp health by expanding access to dermatologists for all and fostering a holistic culture of self-care that empowers the entire NBA community, on and off the court.”
Paolo Pastore, VP, Global Business Development, NBA, added, “This partnership reflects the NBA’s commitment to expanding its lifestyle and wellness offerings. As our Official Skincare Partner, CeraVe brings trusted expertise and an innovative marketing approach that helps bring the NBA experience closer to fans wherever they are.”
The collaboration builds on CeraVe’s ongoing “Head of CeraVe” campaign with 10-time NBA All-Star Anthony Davis, further extending the brand’s reach through original content across NBA channels and fan engagement in arenas and online.
CeraVe joins the NBA’s growing list of commercial partners, which includes AWS, Booking.com, Fear of God, DoorDash, Wingstop, Nike, and Revolut, highlighting the league’s strategy of partnering with leading global brands across lifestyle, technology, and fashion sectors.
The partnership officially kicks off with the NBA’s 80th season on October 21, 2025, featuring the defending champions Oklahoma City Thunder, hosting Houston Rockets, and Golden State Warriors visiting Los Angeles Lakers. This marks a new chapter in blending professional sports with wellness, highlighting the growing role of skincare and self-care in the world of athletics.
