The company hopes to make people realise the importance of getting enough sleep through sleep getaways. Slowly but steadily, the brand is strengthening its position in the industry as a sleep specialist. To kickstart the programme, Centuary Mattress enlisted the help of celebrated sports personalities and its brand ambassador, Sania Mirza.
The sleep rejuvenation programme is designed for people who live a fast-paced lifestyle that leaves them exhausted. People will be invited to a ‘Sleep It Off’ camp, where sleep experts will advise them on how to experience the power of sleep-juvenation.
Mirza will kick off the programme by nominating/inviting Anshuka, a renowned and celebrated yoga expert, to participate in a series of fun and candid sleep getaways that will help people realise the importance of good sleep. The participants will share their experiences the next day and pass the baton by nominating someone they believe is experiencing similar work stress that is causing physical or emotional exhaustion.
While many people struggle to strike a work-life balance, the campaign aims to highlight the importance of good sleeping habits through Centuary Mattress’ product line and insight into sleep as a topic of better health.
Uttam Malani, Executive Director, Centuary Mattress, said, “Since the past 30 years, we have been committed to putting people’s health and comfort first. Even after knowing the importance of good sleep, our sleep habits have taken a backseat, given the hectic work schedules and other misplaced priorities. Through our new program Sleep It Off, this World Sleep Day, we want to urge people not to wear sleep deprivation as a badge of honour. We at Centuary firmly believe that the power of better sleep can rejuvenate you, uplift your mood, and act as a tonic. This campaign will allow people to experience what they have been missing for a while. Our Sleep Ambassador, Sania Mirza, believes in our values, as she realizes the role of better sleep, and we are delighted that she has flagged off the program.”