The National Basketball Association (NBA) team, Boston Celtics have continued their partnership with the American companies, Putnam Investments and Arbella Insurance.
Following the extension, Putnam Investments and Arbella Insurance have been named the co-presenting partners of the Celtics for the 2023 playoffs. This is their eighth consecutive season of partnership, since 2016.
Both the American companies will work on all facets of the team’s playoffs, and also connect with the unit’s fan base throughout the post-season period. The partnership will also include the featuring of the companies in the basketball team’s playoffs campaign “Unfinished Business”, which will include in-arena activations on matchdays, as well as making their digital presence across the team’s owned channels before every playoff match.
Ted Dalton, Boston Celtics, Chief Partnership Officer, said, “We’re thrilled to welcome back our long-standing and valued partners, Putnam Investments and Arbella Insurance, as our Co-Presenting partners in pursuit of Banner 18. As we head into our postseason run, these amazing organizations play an integral role in helping create excitement for our fans.”
Robert L. Reynolds, President and CEO, Putnam Investments, said, “Putnam Investments would like to congratulate the Boston Celtics on an exciting regular season which has positioned the team well for a strong playoff run. Our firm is incredibly proud of its close association with this legendary organization and pleased to be a co-presenting partner for this year’s postseason”.
Gayle O’Connell, Executive Vice President and Chief Marketing Officer, Arbella Insurance, said, “Arbella’s wonderful partnership with the Celtics began with the 2007-2008 championship season. We are excited to watch the Celtics on their quest to hoist banner 18 and are always proud to be a playoff presenting sponsor. This is a special year—it’s time! Go Celtics!”
Founded in 1937 by George Putnam, and currently headquartered in Boston, Massachusetts, Putnam Investments is an investment management entity that was established to manage the first balanced mutual funds. The company has $183 billion in assets under management which offers 79 individual mutual funds, 96 institutional clients, and over seven million shareholders.
Arbella Insurance, having its headquarters in Quincy, Massachusetts in the United States is a regional property and casualty insurance company that provides business and personal insurance in Massachusetts and Connecticut. It also gives business insurance in Rhode Island and New Hampshire.