The Scottish professional football club, Celtic FC have inked a partnership renewal with their front-of-shirt partner, Dafabet, for an additional three years.
The unit has alluded to Dafabet’s continued dedication to the Celtic FC Foundation and stated that the cooperation will continue as it has under the extended arrangement.
This consists of campaign donations of front-of-shirt space. Additionally, it entails sponsoring charity games, donating tickets to local charities, granting fans and groups the chance to play in the park, and providing assistance with Foundation initiatives.
Michael Nicholson, Chief Executive at Celtic FC, said, “Dafabet has been a hugely important partner of the club for so many years and we are delighted to agree this new extension. It is a partner which has also demonstrated a real and meaningful commitment to our charitable and community dimension, something we are extremely appreciative of. It is through the club’s strong fundamentals that we continue to be able to attract and deliver such quality partnerships and through agreements such as the one we announce today we are able to look ahead with confidence. We thank Dafabet for their continued commitment to Celtic.”
This renewal makes the betting brand the club’s longest-running jersey partner, with a 12-year agreement that began in 2016-17.
John Cruces, Head of Sponsorship at Dafabet, commented, “We are very happy to be extending our partnership with Celtic FC. To be the longest front of shirt partner on such an iconic and worldwide recognised shirt is a proud moment. To think it was back to the 2016-17 season, an invincible season, that we were first on the shirt is somewhat surreal. The measure of success the club has had during our partnership has been incredible and testament to all, both on and off the park. As always we wish the club the very best and look forward to seeing more records broken and achieving common goals.”
