The Canadian Elite Basketball League (CEBL) has announced a new partnership with Sports Info Solutions (SIS) as the league’s official data provider.
SIS will obtain, analyse, and allocate real-time CEBL data as part of the cooperation. The company has also promised to support all factors of the CEBL’s data needed, including guaranteeing an innovative experience with the Elam Ending.
Besides this, the sports data and analytics provider will endorse the CEBL in the newly regulated sports gambling sector in both Canada and the United States.
The alliance was structured by ThePostGame, a sports consultancy and content studio based in the United States that works with the CEBL on betting and media rights schemes.
Along with partner operators and those providing CEBL wagering, SIS will promote the league’s dignity and social responsibility endeavours, such as efforts concerning bet types, anti-piracy, and problem gambling.
Mike Morreale, Commissioner of the CEBL, said, “We are very excited to find a partner in SIS that truly supports our efforts to grow the game domestically and internationally and more importantly create a betting solution to further enhance the great benefits of the Elam Ending. I can’t wait to see how SIS helps propel us forward through their innovation to new fans across the globe.”
Dan Hannigan-Daley, CEO of Sports Info Solutions, commented, “At SIS, we’re big believers in the continued evolution of sports and as such are excited to support the Canadian Elite Basketball League and the Elam Ending at large, grow as a key component of basketball. The betting opportunities and interest surrounding this innovative way of determining basketball wins and losses are very compelling to us as a driver of advanced fan engagement.”