The tyre manufacturing entity, CEAT, has unveiled a multi-year association with the Indian youngster, Yashasvi Jaiswal. The pact kicked off on April 1, 2026.
With this development, CEAT has prolonged its partnerships in cricket. As per the release, Jaiswal’s consistency, discipline, and adaptability replicate the values that CEAT stands for. This newly announced pact also blends with CEAT’s overall sports marketing plans, which strengthen its link with the sport.
Anant Goenka, Vice-Chairman, RPG Group, said, “Cricket has always been an integral part of CEAT’s brand journey, and we are delighted to welcome Yashasvi Jaiswal to the CEAT family. He is one of the most exciting young talents in Indian cricket today, and the qualities he brings to the game – control, dependability and adaptability – align strongly with the values we stand for as a brand. We believe Yashasvi has the potential to lead across tournaments and formats in the years ahead, and we look forward to a strong and enduring partnership with him.”
Commenting on the association, Yashasvi Jaiswal said, “I am excited to begin this association with CEAT, a brand that has such a strong legacy in cricket and has been associated with several respected names in the game over the years. It is always special to partner with a brand that shares your passion for cricket, and I look forward to this journey together.”
CEAT already has associations with the likes of Rohit Sharma, Ajinkya Rahane, Shreyas Iyer, and Harmanpreet Kaur.
CEAT was established in Italy in 1924 and has its presence in more than 110 countries. The entity is headquartered in India and is the flagship company of the RPG Group.
On the field, Jaiswal will feature in Rajasthan Royals‘ away fixture against Gujarat Titans (GT) on Saturday, April 4, at 7:30 PM IST.
