The Indian leading tyre manufacturing company, CEAT, has announced its association with the second edition of the Road Safety World Series.
In this development, the Indian multinational company has become the strategic timeout partner of the T20 competition.
Over the years, CEAT has had a rich experience in associating with Indian cricket, it is the bat sponsor of the Indian skipper, Rohit Sharma, and some of the popular Indian players. Since 2015, the company has been the official timeout partner of the Indian Premier League (IPL). CEAT was also the strategic timeout partner of Women’s T20 Challenge 2022.
Mr Arnab Banerjee, Chief Operating Officer, CEAT Tyres Ltd, said, “CEAT’s mission has always been to make ‘Mobility Safer and Smarter Every day’ and at the same time, we have a long association with different formats of cricket. We are delighted to be a strategic time out partner with RSWS, wherein the nation’s beloved sport focuses on road safety in India and globally. This cricket tournament will strengthen our commitment to make Indian roads safer for pedestrians and vehicles.”
CEAT becomes the latest addition to the Road Safety World Series’ sponsorship portfolio, which consists of brands like Skyexch.net, SAT Sports News, AVRPay News, Kajaria Ceramics, Cycle Agarbathi, EasyMyTrip and Radio City India.
The second season of the tournament kicks off today i.e. Saturday, September 10, when India Legends takes on South Africa Legends at the Green Park in Kanpur.
Raipur, Indore, Dehradun and Kanpur are the venues for the second edition. The final will be played on October 1.
Road Safety World Series 2022 can be enjoyed on Colors Cineplex, Colors Cineplex Superhits, and Sports18 Khel TV channels.