Bologna FC, the Italian top-flight team has confirmed a new major jersey sponsorship deal with the online auto shop Cazoo, which will begin in the 2022/23 season.
The Serie A team has agreed to a multi-year agreement in which Cazoo’s logo will appear on the front of both men’s and women’s jerseys. The agreement is the UK-based brand’s first in Italy, and it comes ahead of the brand’s market launch this summer.
Cazoo will gain brand awareness at Bologna’s Stadio Renato Dall’Ara, throughout the team’s digital channels, and on media broadcast backdrops in addition to significant jersey inventory.
The brand’s football sponsorship portfolio already includes a contract with the Premier League club Aston Villa worth allegedly £6 million (US$7.5 million) each year.
Cazoo has lately enhanced its football sponsorships as the brand spreads throughout Europe, including a deal allegedly worth €4 million (US$4.3 million) per year with the LaLiga team Valencia. Real Sociedad is another Spanish team, that the brand has teamed up with. There are agreements in the Bundesliga with SC Freiburg and in France with Olympique de Marseille and Lille.
Alex Chesterman, Founder & CEO of Cazoo said, “We are very excited to be partnering with Bologna Fc. Like us, they are very ambitious, driven by results and have a passionate following across Italy. We look forward to working with the club and the local community and to delivering the best car buying experience to their fans and consumers across Italy.”
Claudio Fenucci, CEO of Bologna FC 1909 said, “We are extremely proud that a company like Cazoo, a rapidly growing industrial reality, has chosen Bologna as its first sport partnership in Italy, recognizing an important corporate image in the Club and sharing with us an ambitious and long-term sporting project.”
Christoph Winterling, Commercial and Marketing Director of Bologna FC said, “We are extremely happy about this partnership and to be the first club in Italy Cazoo has decided to partner up with. Being part of their European football club strategy makes us enormously proud and shows the trust and believe of such an international brand in our club. Together we will develop several activities for our fans and the local community and make this a unique partnership.”