Caterpillar has inked a multi-year sponsorship agreement with Major League Soccer (MLS), the most viewed sport in the United States.
Major League Soccer is a men’s professional soccer league sanctioned by the United States Soccer Federation, which represents the sport’s highest level in the United States.
Through this sponsorship, Caterpillar intends to expand and diversify its reach among the United States and Canada, as well as to engage with the competition’s most passionate fans.
Yvette Morrison, Global Director of Marketing and Brand, Caterpillar said, “Caterpillar is eager to partner with Major League Soccer, as we share a joint commitment to being leaders in the communities where we live, work and play.
“We celebrate the people who do the work every day and are constantly looking for new ways to engage with our next generation of employees, customers and their families. This sponsorship provides a perfect opportunity for us to introduce Cat to a broader audience.”
“Caterpillar is a leading, global brand and Major League Soccer is honored to partner with a company whose values and dealer network are committed to building a better, more modern future for soccer communities across the world,” said Carter Ladd, Executive Vice President of Brand Alliances & Consumer Products at MLS.
“Together, MLS and Caterpillar will engage long-standing customers and the most diverse fanbase in all of sports to positively impact the sport of soccer in the U.S. and Canada.”
With players from over 82 nations, the MLS has the youngest and most varied player pool of any North American professional sports league.