Squash Media & Marketing (SMM), the commercial company owned and controlled by the Professional Squash Association (PSA), the sport’s global governing body, has unveiled a new arrangement with the British sportswear brand, Castore.
The new agreement will make the brand the PSA’s official kit supplier and e-commerce retail partner.
The partnership commenced with PSA staff and World Squash Officiating (WSO) officials donning Castore apparel for the first time at last week’s US Open Championships.
As part of the arrangement, Castore will also create and maintain the official PSA e-commerce store, which will provide PSA-branded Castore merchandise and other items in the months to come.
SMM Head of Commercial Partnerships, Ian Davis, said, “Castore is an innovative and ambitious sportswear manufacturer and we are delighted to sign a multi-year partnership with them. As well as outfitting our officials and staff members at PSA Squash Tour events around the world, Castore will also offer squash fans the opportunity to show their passion for the sport by purchasing and wearing PSA-branded gear and other products. We look forward to working with Castore over the coming years as we continue to drive the popularity of squash ahead of the sport’s debut at the LA28 Olympic Games.”
Ben Brown, General Manager of teamwear at Castore, said, “We’re thrilled to partner with the Professional Squash Association as their official kit supplier and bring our performance-driven sportswear to squash’s global stage.Squash embodies the spirit of resilience and precision that we value at Castore, and we’re excited to support PSA’s staff, referees, and fans with apparel that enhances both style and performance.”
Recently, the business also became Everton FC‘s official technical partner. Furthermore, the British sportswear company has vast experience working together with prominent brands in sports, like McLaren F1, Oracle Red Bull Racing, World Snooker Tour (WST), Burnley Football Club, and national teams like New Zealand Cricket (NZC) and England and Wales Cricket.