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Castore announces new partnership with Cricket South Africa

Castore will be seen replacing New Balance as the kit supplier for the South African team.

Cricket South Africa (CSA) has signed the UK-based sportswear company Castore as its new kit supplier.

The three-year agreement will be commencing on 1st October and will run until 30th September 2024.

As per the agreement, Castore will be the official apparel partner of the team kit and will be providing its products to CSA, including its teams, staff and players. The brand has also been named CSA’s official merchandising partner.

Castore will be seen replacing New Balance as the kit supplier for the South African team.

Commenting on the deal, Pholetsi Moseki, CSA acting chief executive, said, “Castore is one of the big players in the world of sports technical apparel and they are involved around the world with such diverse sporting codes as Formula One, cycling, football, athletics and swimming.”

“Castore is a perfect fit for our national teams who all have major ICC events on the immediate horizon. We look forward to a fruitful and happy relationship over the next three years.”

Tom Beahon, the co-founder of Castore, said, “Adding to our wide range of teams and athletes with a team such as Cricket South Africa’s Proteas is a huge honour for us as a brand and we’re excited to see where the partnership will take us. The T20 World Cup is the perfect way to kick off our partnership, an exciting, forward-thinking concept still in its formative years whereby entertainment is ever-present.”

The UK-based company also replaced New Balance by striking a ten-year deal with the ECB to become the official kit provider for England cricket men’s and women’s national teams.

The company already has a collaboration with England’s wicketkeeper-batsman Jos Buttler as his training apparel and the sports lifestyle partner.

It also has partnerships with the Premier League teams, Newcastle United and Wolverhampton Wanderers, as well as, with the McLaren Formula One team.

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