Manchester-headquartered premium sportswear brand, Castore has announced a new collaboration with Abu Dhabi Motorsports Management. In this deal, the company is set to become the official apparel partner of an Abu Dhabi motorsports business.
Castore will also serve as the main retail and merchandise partner for the Abu Dhabi Grand Prix in 2023 as part of the deal.
Moreover, Castore’s logo will also be prominently displayed at key circuit locations such as Yas Central and Yas HQ. The company’s product lines will also be accessible through the circuit’s sales channels, with Yas Marina Circuit co-branded apparel becoming available online in 2023.
Castore has already gained a lot of traction in global motorsports, with ongoing apparel alliances with McLaren Racing and Oracle Red Bull Racing, as well as a new agreement with the Silverstone circuit in the United Kingdom.
Steven Umfreville, executive director of commercial, Abu Dhabi Motorsports Management, said, “We have witnessed the incredible growth that Castore has made since its recent beginnings, with the brand now present both within our motorsport community but also on the international sporting stage. We look forward to seeing our Yas Marina Circuit family wearing the now iconic Castore logo and growing together as global leaders over the coming years.”
Rich Brooks, brand director of Automotive & Motorsports, Castore, said, “Becoming the official apparel partner for the Yas Marina Circuit is an incredible expansion for the Castore brand, with both partners offering unique and premium products and experiences.
“As we strengthen our routes in the world of motorsports, we have always recognised the synergies with the Yas Marina Circuit family, bringing our innovation to their motorsport’s excellence. This is a brilliant step forward for us and we are incredibly excited to develop this partnership.”