Carriall ropes in KL Rahul as brand ambassador

Through this partnership, Carriall hopes to leverage KL Rahul's appeal throughout India and increase its offline presence.

Carriall, renowned for its innovative smart travel luggage, premium quality, and unwavering focus on design and functionality, has announced the Indian cricketer, KL Rahul as its brand ambassador.

KL Rahul is the ideal representation for Carriall, as this partnership represents the blending of class, refinery, and efficiency.

Through this partnership, Carriall hopes to leverage the 31-year-old’s appeal throughout India and increase its offline presence. Although the company has mostly functioned online, the Bengaluru cricketer’s support will now allow Carriall to make significant inroads into offline markets across the country. This tactical choice could enhance brand accessibility and visibility to a larger audience.

Founder and CEO, Carriall, Nilesh Ahire, said, “Carriall has always epitomized sophistication, and KL Rahul effortlessly personifies this elegance. As a brand catering to the upmarket segment, we recognize KL Rahul’s allure, resonating with our target demographic. His style exudes cool understatement, aligning seamlessly with Carriall’s positioning as a premium travel luggage brand that seamlessly blends trendiness with functionality.”

On the partnership, KL Rahul, said, “I am honoured to be associated with Carriall, as I’ve always been inclined to support Indian brands that uphold global standards. As a passionate traveller, I understand the significance of well-crafted, functional, smart and durable travel gear. Carriall’s dedication to innovation and quality mirrors my personal values as an athlete who is constantly on the move.”

KL will play a key role in all forthcoming advertisements promoting Carriall’s products during the holiday and sale seasons. These advertisements will highlight the company’s high-end baggage options and emphasize the benefits it offers to travellers looking for a balance between fashion and utility.

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