The English Football League (EFL) Championship team, Cardiff City FC have developed a sleeve sponsorship deal with an American brand of polyurethane adhesives, Gorilla Glue.
The contract has only been confirmed for the Emirates FA Cup Fifth Round match against Aston Villa on March 1 at 1:30 AM IST.
The Gorilla Glue Company has been providing unparalleled adhesives for over two decades and presently services the UK and Europe from locations in Chorley, Lancashire, and Frankfurt, Germany. Gorilla’s constantly growing collection of adhesives is engineered to be TOUGH, and currently includes Super Glue, Tape, Grab Adhesive, and a variety of Waterproofing solutions, to mention a few.
Gorilla Glue Europe is a family-owned business that takes pride in its family environment and commitment to delivering a healthy work culture based on family values. The Gorilla Way is to create companies that people love by combining items they believe in with people they care about.
Head of Commercial at Cardiff City FC, Huw Warren, said, “We are delighted that Gorilla Glue will be joining us for the next stage of our Emirates FA Cup journey. It’s great to have their support as we travel to Villa Park for Friday night’s match, with their logo proudly displayed on the Bluebirds’ playing shirts.”
Thomas Sutton, UK Marketing Director of Gorilla Glue Europe, said, “At Gorilla, our mission is to create super-strong adhesives and tapes for ‘The Toughest Jobs On Planet Earth’. So, we jumped at the chance to support Cardiff City FC as they take on their own ‘Toughest Job’ against Aston Villa in the Emirates FA Cup. On Friday night, the whole Gorilla team will be cheering on the Bluebirds as they seek to reach the Quarter Finals! This sponsorship is further proof of our commitment to building brand awareness and driving demand for Gorilla products.”
Jordan Neville, Director of Nevolution, said, “We’re thrilled to be part of the Bluebirds’ journey as they take on Aston Villa. This sponsorship is a fantastic opportunity for Gorilla Glue to connect with the passionate Cardiff City fanbase. Thank you to Gorilla Glue for working with us and the Cardiff City FC Commercial Team for their work behind the scenes to get this over the line.”
