Capri Sports, owner of the renowned Women’s Premier League (WPL) franchise, UP Warriorz, has forged a strategic partnership with Baseline Ventures, a leading sports marketing and brand licensing agency.
This collaboration has marked a significant step forward for both entities, aiming to propel women’s cricket to new heights within the Indian sporting landscape.
Capri Sports has consistently championed women’s athletics in India through its ownership of the UP Warriorz. The team has fostered a platform for female athletes, cultivating remarkable talent from its young players. This new partnership aligns seamlessly with Capri Sports’ vision of empowering women in sports.
Baseline Ventures brings a proven track record in the sporting domain. The agency excels at securing strategic partnerships for athletes and facilitating lucrative sponsorship deals across domestic and international sports markets. Its expertise will be instrumental in propelling the UP Warriorz and women’s cricket in India to greater prominence.
Speaking on the occasion, Managing Director & Co-Founder at Baseline Ventures Pte Ltd. Tuhin Mishra, said, “Capri Sports’ UP Warriorz are a brilliant team, both on and off the field. They have shown a very unique approach so far, and we are delighted to be partnering with them. We are confident that together, we will be able to create strategic yet meaningful partnerships.”
Jinisha Sharma, Director, Capri Sports, added, “Baseline Ventures, a pioneer in women’s sports, brings invaluable expertise in terms of sports marketing to this partnership. Their focus on women’s sports is very encouraging, and together, we aim to inspire young athletes and secure strategic commercial partnerships that elevate the profile of women’s sports and the ecosystem in India.”
Kshemal Waingankar, COO, Capri Sports, said, “We are excited to partner with Baseline Ventures, who are known for their exceptional sports marketing. That they work with the best like Smriti Mandhana, Nikhat Zareen, and Vinesh Phogat among others, emphasises how Baseline maintains high standards. Their experience will help us find commercial partners aligned with our vision, enhancing the women’s sporting ecosystem and supporting our growth.”
This partnership between Capri Sports and Baseline Ventures underscores a shared vision: nurturing the growth of the Indian sporting ecosystem, with a specific focus on women’s cricket. This collaboration has the potential to create a significant impact by providing greater opportunities, recognition, and resources for female athletes in India.
Founded in 2014, Baseline Ventures is a leading Indian sports marketing agency, managing a roster of top athletes across various sports disciplines including, Smriti Mandhana, Bhuvneshwar Kumar, Prithvi Shaw, Srikanth Kidambi, Ruturaj Gaikwad, Nikhat Zareen, PR Sreejesh, Prannoy HS, and many more. The agency specializes in athlete representation, brand partnerships, and sports property development.