The Indian investment company, Capri Global has announced a multi-year partnership with the newly formed Indian Premier League (IPL) team, Gujarat Titans (GT). Following this deal, the Capri logo will appear on the right chest of the Gujarat Titans’ official team jerseys.
During the league, the Hardik Pandya-led team will pay homage to the state’s rich cricketing heritage, which has produced many Indian international cricket stars over the years. The opportunity to represent and build on this rich cricketing heritage, as well as establish future success on the field, inspires the franchise.
Rajesh Sharma, Managing Director, Capri Global Capital Limited said, “Capri Global is happy to associate with Gujarat Titans. We are at the cusp of introducing a new business vertical and through this partnership, we want to reach out to different audiences and create more awareness about our brand. We are confident that this association with Gujarat Titans will give an impetus to our brand recognition and recall. Gujarat has always been one of the key markets for us and the debut of Gujarat Titans marks our debut too in the IPL.”
Capri Global Capital Limited (CGCL) is a Non-Deposit Taking Systemically Important Non-Banking Financial Companies, with a market capitalization of more than USD 1 billion. The company is also listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE).
Capri Global has also recently made its first foray into sports by acquiring a franchise in the UAE T20 league.
Arvinder Singh, Chief Operating Officer Gujarat Titans, said, “As the latest entrant into the IPL, the zeal to make a difference in a highly competitive cricket environment provides a unique opportunity for Gujarat Titans. We are happy to associate with Capri Global, a company that has been working successfully in India’s financial sector over the years. This strategic tie-up builds on the ethos of both brands, as both are poised for growth in their respective fields. Our joint debut in the IPL aims to pay tribute to the state’s rich cricketing legacy.”
Recently, Gujarat Titans have also announced a partnership with the smile makeover and wellness brand, toothsi. The Gujarat-based team will kick off their IPL journey against Lucknow Super Giants (LSG) on March 28.