Canterbury signs partnership extension with IRFU 

Following the extension, Canterbury will continue to develop training kits and matchday jerseys for Irish rugby teams.

The sports equipment brand from New Zealand, Canterbury has announced its partnership extension with the Irish Rugby Football Union (IRFU).

Following the extension, the brand will continue to develop training kits and matchday jerseys for Irish rugby teams, which include men’s, women’s, and underage squads.

The partnership renewal has been extended for a further four years and will continue to serve as the official kit partner for the Wolfhounds.

Simon Rowe, VP of Global Sports Marketing at Pentland Brands, the London-based parent of Canterbury, commented, “Our focus is on crafting world-class kits for teams, players and supporters. In the IRFU, we’ve discovered genuine partners, and this agreement reflects almost a quarter of a century of teamwork from grassroots to elite levels. At the international level, our partnership with the IRFU exemplifies our deliberate approach to collaboration, underscoring our commitment to selective partnerships and furthering our dedication to nurturing the sport at the grassroots and championing equity on the playing field.”

Padraig Power, Chief Commercial Officer of the IRFU, said, “As Official Kit Partner to the IRFU since 2014, Canterbury shares our ambition to grow the game in Ireland. Canterbury’s consistency in producing unparalleled design and technically excellent kit continues to give our teams an edge on the field and our supporters great choice in leisure wear. We’re very excited to see our men’s team take to the pitch at Rugby World Cup and we are also looking forward to our women’s team participating in the inaugural WXV later in the year.”

Rugby-specific sporting goods manufacturer Canterbury of New Zealand, also known as Canterbury, is based in New Zealand. The company was founded in New Zealand’s Canterbury region. The corporate headquarters are in Avondale, Auckland, New Zealand; the international headquarters are in Stockport, United Kingdom; and there are branch offices in Sydney and Brisbane, Australia.

Canterbury produces jersey outfits for rugby, as well as protection (such as mouthguards and headgear), boots, and balls. The company also manufactures casual wear accessories including purses, backpacks, caps and scarves in addition to shorts, t-shirts, polo shirts, jeans, jackets and hoodies.

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