The English Football League (EFL) One team, Cambridge United have announced an extension of their partnership with Barons BMW Cambridge.
The collaboration will see Barons BMW Cambridge continue as the team’s Youth Development Programme’s primary sponsor for the 2022/23 season.
The eighth season of the alliance will see Barons BMW Cambridge label at The Abbey Stadium and RDC events. The RDC would also receive a BMW as terms of the arrangement for all outreach activities.
Barons Cambridge is a long-standing BMW and MINI retailer in Cambridge, part of the Group 1 Automotive family, offering a wide range of new and used BMW and MINI models, as well as adaptable maintenance and parts options.
Neil Rowe, Cambridge United Head of Commercial, said, “I am again delighted to confirm the renewal of the Youth Development Sponsorship with Barons BMW Cambridge. Kevin and the team based in Cambourne have continually offered support to the club in various ways throughout all levels of the Football Club. The partnership grows season-on-season and I look forward to building on this in 2022/23.”
Kevin Appleton, Head of Business for Barons BMW Cambridge, commented, “Barons Cambridge are delighted to continue our long-standing relationship with Cambridge United. Having worked together for a number of years now our ethos are aligned in contributing to the wider community and it is fantastic to be able play a small part in the great work the club does around youth development which is very close to our heart.”
Cambridge United Youth Development Manager, Charlotte Crisp, commented, “I am delighted that Barons have extended our partnership and will continue to support our youth development programmes for another season. Having worked alongside Kevin and his team for a number of years, their passion and drive align with ours to provide high-quality opportunities to youth boys and girls in the local community. We look forward to building on this relationship further and collaborating with them again for the upcoming 22/23 season.”
Group 1 Automotive is a major automotive retailer with over 200 dealerships globally representing 34 brands, including 70 in the United Kingdom. Automotive brilliance and exceptional customer service have propelled Group 1 Automotive to the peak of automotive retailing.