Caltex Lubricants names Ravindra Jadeja as brand ambassador

This partnership taps into Ravindra Jadeja's immense popularity and cricketing excellence to boost Caltex's presence across India.

Caltex Lubricants, a brand known for its high-performance oils, has announced the Indian all-rounder, Ravindra Jadeja, as its new brand ambassador.

This partnership taps into Jadeja’s immense popularity and cricketing excellence to boost Caltex’s presence across India.

The association aligns perfectly with Caltex’s tagline, “Caltex Yaani Commitment? (meaning “Caltex, meaning Commitment” in Hindi). This tagline emphasises Caltex’s unwavering dedication to providing quality products and performance.

Marc Bouchebl, General Manager, Marketing and Sales Support, Chevron International Products (IP), said, “We are excited to welcome Ravindra Jadeja as the Caltex Lubricants brand ambassador in India. His passion, dedication for the game and success story aligns seamlessly with the values the Caltex brand upholds. With his support, we aim to reach a wider audience across India and reinforce Caltex’s position as the all-rounder lubricants provider for our customers.”

Ravindra Jadeja expressed his enthusiasm about the partnership, stating, “I am excited to be associated with Caltex, a brand that stands for commitment and its all-round abilities. I look forward to build recognition for Caltex Lubricants and their unmatched performance, encouraging consumers to make the right choice for their vehicles.”

With over 80 years of experience, Caltex Lubricants offers a wide range of lubricants for vehicles and machinery. The brand’s engine oils, such as Havoline and Delo, are designed to protect and enhance the performance of cars, motorcycles, and even heavy-duty equipment.

The premium lubricant is part of the Chevron family of brands, known for its global recognition and cutting-edge technology. The second-largest oil and gas company headquartered in the United States sells products in over 150 countries.

Hindustan Petroleum Corporation Limited (HPCL) has a long-term agreement with Chevron to license, produce, distribute, and market Chevron’s lubricants under the Caltex brand in India.

Related Articles

Latest Articles