The NFL side Baltimore Ravens has announced a new partnership with the American casino and sports betting provider, Caesars Entertainment.
The five-year agreement will see Caesars Sportsbook being established as the betting partner for the Ravens and will give the casino operator prime visibility within M&T Bank Stadium.
The betting company will be acquiring the naming rights on the stadium’s club level and will gain exposure through signature animated displays across all of the stadium’s LED boards.
It will also entitle Caesars to be the title partner for the team’s digital pre-show games and the executive title sponsor for all the digital content the Ravens post related to the NFL Draft.
Commenting on the new partnership, Kevin Rochlitz, Baltimore Ravens Chief Sales Officer, said, “We are constantly exploring ways to create additional opportunities to engage with our fans and introduce our team to new audiences while supporting the city we call home.”
Chris Holdren, the Co-President of Caesars Digital, said, “This new agreement clearly establishes Caesars Sportsbook and Horseshoe Baltimore as the team’s most prominent sports betting partner and provides our customers with extraordinary access to Ravens games, signature events at M&T Bank Stadium, Ravens training camp — even the team’s away game trips and the Super Bowl.”
The two parties would also be developing a mobile app that will allow fans to eventually place bets inside M&T Bank Stadium.
This new agreement builds upon the existing relationship of the Ravens with Horseshoe Casino Baltimore, the team’s exclusive official casino partner, as they build a new entertainment district along the Warner Street corridor linking M&T Bank Stadium to the casino.