The Cadillac Formula 1 Team has taken another significant step in building its commercial ecosystem ahead of its inaugural Formula 1 season, announcing a multi-year global licensing partnership with motorsport memorabilia specialist Memento Exclusives.
The agreement grants Memento Exclusives exclusive worldwide rights to develop, manufacture and distribute officially licensed Cadillac Formula 1 Team collectibles and premium fan experiences through F1 Authentics, Formula 1’s official memorabilia and collectibles platform. The partnership forms part of Cadillac’s broader strategy to establish a premium merchandising business while strengthening fan engagement from the outset of its Formula 1 journey.
At the heart of the licensing programme is the official Cadillac Formula 1 Team Show Car, a full-scale replica of the team’s inaugural MAC-26 challenger. Constructed using genuine carbon fibre components, official Pirelli tyres and a range of authentic design features, the show car recreates the vehicle unveiled during Cadillac’s global launch campaign, including appearances in Times Square and at Super Bowl LX.
The product portfolio also extends beyond traditional memorabilia. Fans and collectors will have access to officially licensed motion simulators developed using the team’s CAD engineering data to replicate the dimensions and driving position of the race car, alongside an interactive pit stop rig that recreates Formula 1 tyre-change experiences. The collection will be complemented by premium replica components, including steering wheels, nose cones, front wings and wheel rims.
Barry Gough, Founder & CEO, Memento Exclusives, said, “We are proud to be working with the Cadillac Formula 1® Team as their journey in the world of Formula 1® continues. This is an incredibly exciting moment, and to offer fans access to premium products in its debut season design is truly special. From our expanded Simulator Range to limited-edition Show Cars and the brand-new Pit Stop Rig, all available in MAC-26 livery, this is a unique opportunity for fans to be part of the Cadillac Formula 1® Team story from the very beginning.”
Tyler Epp, Global Head of Commercial Strategy, added, “Since the inception of the Cadillac Formula 1® Team, we have asked fans to join us on our journey. This new collaboration allows them to get closer to some of the crucial elements of the team, while hopefully reaching new audiences through tangible experiences.”
The agreement underscores the growing commercial opportunity surrounding Formula 1’s premium collectibles market, with Cadillac leveraging experiential products and licensed memorabilia to build its global brand presence alongside its on-track ambitions. By partnering with an established industry leader such as Memento Exclusives, the American manufacturer gains immediate access to Formula 1’s expanding collector community while creating an additional long-term revenue stream beyond sponsorship and merchandising.
